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Designing for an Audience: Thinking About Program Contexts

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Designing for an Audience: Thinking About Program Contexts

Design thinking is getting a lot of attention in some education and business circles these days. More people are realizing the importance of putting the user at the center of the design process to ensure whatever is being made meets their actual and not perceived needs. Quality education experiences likewise require program staff to design for specific contexts.

Working with so many different types of people—classroom teachers, museum educators, library patrons and the general public—means that we get the opportunity to examine crafting creative learning experiences from many different perspectives. The result is the ability to apply the insights unique to each group and use them to benefit how we design for the others. As we gather more information about what works and what doesn't, we are able to iterate and improve upon materials and activity structures to provide the most engaging experiences possible.

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